FREELAND, MICHIGAN, October 8, 2020 – The Michigan Health Improvement Alliance, Inc., also known as MiHIA, today announced that Beth Sorenson Prince will assume the role of chief executive officer, effective October 19, 2020. 

In this role, Prince will provide visionary and strategic leadership of the organization to achieve transformational improvement in the health and well-being of the multi-county MiHIA region. In addition, she will be an active voice in the organization’s nationally-recognized community impact effort, THRIVE (Transforming Health Regionally in a Vibrant Economy), which serves the community and enhances local partner organizations in creating a healthy, vibrant population in partnership with the Great Lakes Bay Regional Alliance.  

Prince has a decade of executive management and capacity building experience, including her most recent role as director of Impact and Capacity Building at United Way of Midland County. Prior to that, Prince served as the director of the Community Advancement Network for United Way of Midland County, working to improve and build nonprofit resources for organizations at all stages. Before joining United Way, Prince served as the chief executive officer of Family and Children’s Services of Mid-Michigan for six years, leading the organization’s community and business outreach initiatives. 

“This appointment builds on the tremendous foundation we have built at MiHIA over the last decade,” said Dr. Catherine Baase, chairperson of the MiHIA Board of Directors. “Beth brings an incredible wealth of knowledge and experience and we are thrilled to welcome her aboard. Under her leadership, we will be poised for greater achievement of our purpose. We expect her leadership to strengthen partnerships built through both MiHIA and THRIVE in a meaningful and substantive way. This is a key next step that will allow MiHIA and our partner organizations to advance the region together and support the long-term success of our communities.”

“I am grateful for the opportunity to join MiHIA and walk alongside our amazing stakeholders as we focus on the next generation of impact within our region,” said Prince. “The depth of impact within the THRIVE portfolio is truly transformational and I look forward to building capacity for advancing this work along with both the MiHIA and GLBRA teams.”

In addition, as part of the organization’s evolution, MiHIA also recently named Courtney Soule to a collaborative role as the communications leader for MiHIA, the Great Lakes Bay Regional Alliance and THRIVE. She will lead the communications strategy and implementation for both MiHIA and the GLBRA as well as their shared signature initiative THRIVE. Soule has more than 15 years of experience spanning strategic communications, editorial leadership and community development. Most recently, Soule worked for Issue Media Group (IMG) and also ran one of IMG’s local publications, Catalyst Midland. Prior to that, she worked at Dow in public affairs, government affairs and public policy and corporate strategic development.

“These two key roles will advance our partnership and mission with THRIVE and cultivate a growing network of support for the development of our region,” said Matt Felan, president and CEO of the Great Lakes Bay Regional Alliance. “Both Beth and Courtney bring exceptional next-generation leadership and key talents to this partnership, which will be vital in shaping the future of our region.” 


About MiHIA

The Michigan Health Improvement Alliance, Inc. (MiHIA) is a 501(c)3 focused on achieving sustainable system change and improved health outcomes of people within a 14-county region in central Michigan. MiHIA focuses on improving health within our region through a comprehensive focus on population health, patient experience and cost of care. Founded in 2007, MiHIA functions as an integrator or backbone organization to guide the health ecosystem at a regional level, accelerate competitive advantage, foster long-term sustainability and enhance the existing efforts of its valued partners. More information is available at


THRIVE (Transforming Health Regionally in a Vibrant Economy) is an unprecedented effort facilitated by the Michigan Health Improvement Alliance (MiHIA) and the Great Lakes Regional Alliance with a dual focus on creating sustained economic growth and improved health for the entire community through valued partnerships within the Great Lakes Bay Region. Established in 2017, THRIVE recognizes that vibrant communities are comprised of healthy and productive people who are essential to creating a robust economy. In that effort, THRIVE focuses on a balanced portfolio of 34 evidence-based interventions for delivering improved population health and long-term system change at scale. More information is available at

About the Great Lakes Bay Regional Alliance 

The mission of the Great Lakes Bay Regional Alliance is to encourage, support and celebrate regional collaboration and initiatives that will improve the economic vitality and quality of life in the Great Lakes Bay Region. The Great Lakes Bay Regional Alliance is comprised of 48 board members who represent various organizations across Bay, Isabella, Midland and Saginaw counties. More information is available at