Leaders from across the Great Lakes Bay Region recognize the powerful and inseparable linkage between economic success and health. The region’s health will be much greater with a strong regional economy which is in turn, only possible with a healthy population.

The mission of THRIVE is to deliver improved health and sustained economic growth in our communities.

The Michigan Health Improvement Alliance, Inc. (MiHIA) and the Great Lakes Bay Regional Alliance (GLBRA) are collaborating to co-lead the THRIVE initiative to bring high-value impact & benefit to our community citizens, and other regional organizations and institutions. Due to the unique work and transformative nature of our mission, and the full engagement of sectors for support, THRIVE has caught the attention of national and state thought leaders, and established foundations as we build our region into one of health excellence and sustained economic growth.


The Michigan Health Improvement Alliance, Inc. (MiHIA) is a multi-stakeholder, community collaboration founded in 2007 to achieve a community of health excellence for the 14-county region it serves. This initiative is based on a core belief that solutions to our health and health care problems can be found and designed at a regional level, accelerating regional competitive advantage and sustainability.

Functionally and operationally, MiHIA works at many levels. In some cases, MiHIA acts as the convener for multiple parties, establishing shared goals and objectives, setting collective targets or aligning business plans. In other cases it serves as an assessor, evaluating processes and offerings to reduce redundancies, conducting environmental scans or providing health data. MiHIA also seeks funding to bring resources to the area, facilitating or supporting projects or initiatives that will impact better health and health care in our region.

MiHIA has been leading complex change since it was established. The concept of creating a multi-stakeholder collaborative was a novel one for the region and required building goodwill, gaining trust, articulating the value proposition and establishing a unifying process for all stakeholders.

Under the leadership of Beth Roszatycki, Chief Executive Officer, MiHIA serves a region in central Michigan comprised of Arenac, Bay, Clare, Gladwin, Gratiot, Huron, Iosco, Isabella, Midland, Ogemaw, Roscommon, Saginaw, Sanilac and Tuscola counties with a population of approximately 800,000 people. The service area consists mainly of farmland, with a few moderately-sized cities in Midland, Bay and Saginaw counties. The economy is primarily agricultural with the vast majority of its area consisting of the fertile Saginaw Valley. This region is one of nine medical trading areas defined by the State of Michigan Department of Community Health.

The Triple Aim framework MiHIA’s compass to optimize health and healthcare. Achieving the quadruple aim in healthcare is no easy task. It requires high levels of regional coordination and commitment across sectors. By implementing initiatives, programs, and technology aimed at improving each domain, the region can expect to see positive impact – improvements in staff engagement, cost efficiencies and higher levels of patient satisfaction.

The only way to create a strong regional economy is through regional cooperation and collaboration. It was under this premise that the Bay Area, Midland Area and Saginaw County Chambers of Commerce, along with Bay Future, Midland Tomorrow and Saginaw Future Inc., formed the Great Lakes Bay Regional Alliance in 2007.

In 2011, Isabella County brought its many assets and connections to the regional alliance, making it a four-county collaboration. The members of the Alliance have worked together to build on the regional strengths critical to both individual and collective futures.

Under the leadership of Matthew Felan, President & CEO, the mission of the Great Lakes Bay Regional Alliance is to encourage, support and celebrate regional collaboration and initiatives that will improve the economic vitality and quality of life in the Great Lakes Bay Region. GLBRA extends its influence across the region in ways including:

The Institute for Leaders was established to create community leaders who are knowledgeable, informed and ready to advocate and bring resources to the table. The Institute for Leaders curriculum expands participants’ knowledge of the Great Lakes Bay Region and introduces powerful, successful scenarios and concepts from other regions or at the state level.

Regional Ambassadors are spokespersons for the region. These leaders help create awareness of products, services and lifestyle opportunities of the region and promote interest and desire in businesses. They focus on enhancing economic growth and quality of life throughout the region.